Social Media Tips & Tricks: Volume I

 

Social Media Tips & Tricks (Volume I):
Save Time and Become a Social Media Pro at Facebook®1 and Instagram®2



Have you ever watched a social media guru utilize a quick shortcut and efficiently post the latest news, image or video on social media in a matter of seconds? It's impressive, but how much time can social media shortcuts actually save you?

According to Brainscape3, keyboard shortcuts can save you approximately 8 days per year. That's over a week of productivity that we could be using on other sales and marketing efforts!

Interested in learning the latest tips and tricks for Facebook and Instagram? Let's discuss some shortcuts that can save valuable time and help you become a social media pro.


FACEBOOK TIPS & TRICKS

Here are two quick and easy Facebook tips: tagging and shortcuts.

Tagging: Why should I tag (@) on Facebook? There are a few good reasons: 

  • Tagging adds credibility to your Facebook page. Facebook is all about sharing. Let's say that you see some great content on the Facebook page of another business that you would like to share on your page. It's a nice courtesy to tag that business and provide them with credit for the post. Tagging also makes it easy for your Facebook fans to locate the company or additional information on that topic if they are interested. With one simple stroke of the keyboard, you've provided credibility for your post, given the "thumb's up" to an affiliated business, and made life easier for your Facebook fans. It's a win-win-win situation.
  • Tagging can boost your SEO. In the ever-watchful eyes of Google+™4, tagging makes your Facebook page look better. If you tag a well-known or visited page (i.e., Day & Night® Heating & Cooling Products, Wal-Mart®5, etc.), it may help raise your Google+ or Facebook rankings.

How can I tag on Facebook? It's easy to tag a post on Facebook. All you need to do is type the @ key and the name of the Facebook page you would like to tag following the post. Your post will then have a hyperlink or clickable link to that business's Facebook page.

Shortcuts: Are there other cool Facebook shortcuts? Of course! Click here to learn some additional Facebook shortcuts that can save you time.

Cool Facebook Shortcuts 


INSTAGRAM TIPS & TRICKS
With Instagram, you can be a more productive social media marketer if you use hashtags effectively and link your Instagram account to your other social media accounts.

HashtagsWhy should I use hashtags (#)? Hashtags help us categorize social media content. If you are searching for a specific product, service or expert on Instagram, Facebook or Twitter™6, just type a # in front of the noun or name and any posts related to that search will pop up. Hashtags help us locate information, photos and other content. They also make our content more easily discovered by others and help us gain additional Instagram followers.

How can I use hashtags effectively? You want to create a relevant hashtag to accompany your photo/caption on Instagram so it's easy for followers to find. One cool Instagram trick is to use the "Search" function to see what's trending or what people are searching for. Type the keyword you are considering for a hashtag into the "Search" bar and select "Tags." Instagram will provide a list of hashtags using that keyword as well as the number of posts utilizing it.

You can also click here to learn more from Instagram on how to effectively use hashtags. Now, get out there and start using those #hashtags!

Using Instagram Hashtags

Linking Your Instagram Account: How can I link my Instagram account to other social media accounts? Save time by linking your Instagram account to your other social media accounts. That way, you won't have to post the same photo/message to multiple social media platforms. Here's how: 

  • Go to your Instagram profile and tap on the Gear Icon or the Three Dots Icon at the top right of the screen.
  • Select "Linked Accounts." 
  • Then select "Share Settings" and enter your login information for Facebook, etc.
  • Once you link the accounts, you can share a specific post to Facebook from the same screen where you add a caption or just post it on Instagram.

Click here for more information on linking your Instagram accounts with other social media accounts.


Now you know a few simple tips and tricks that can save considerable time and effort on your social media marketing efforts. Utilize these social media shortcuts to become a Facebook and Instagram pro.

Stay tuned: our next Social Media Tips & Tricks story (Volume II) on GoDayandNight.com will cover simple tips for Twitter and YouTube™7. You won't want to miss it!


1Facebook is a registered trademark of Facebook, Inc.
2Instagram is a registered trademark of Instagram LLC.
3
https://www.brainscape.com/blog/2011/08/keyboard-shortcuts-economy/
4Google+ is a trademark of Google Inc.
5Wal-Mart is a registered trademark of Wal-Mart Stores, Inc.
6Twitter is a trademark of Twitter, Inc.
7YouTube is a trademark of Google Inc.